A few months ago, Dhananjay Jain, a grocery owner at Vidisha Road in Bhopal, decided to stock two alien brands - Right Buy and Members Mark - because they offered much higher margins than national brands and had lower price tags. Today, these floor cleaners, tea and cornflakes brands contribute nearly 20 per cent to his monthly sales.
Many of his consumers may still have no idea where these brands priced 10-30 per cent less than those ofHindustan Unilever, Dabur and PepsiCo are
